Air Canada is working to strengthen its image as a bilingual flag airline. The airline is establishing a new Official Languages Branch to help it achieve its three-year goals. As required by Canadian legislation, Air Canada offers services in both English and French.
The fact that Air Canada delivers all of its services in English and French, the official languages of the country it serves, is an important aspect of its identity. To that end, the airline has developed a three-year Language Action Plan (LAP) for 2020-23, which it expects will strengthen communication and governance on language growth.
Air Canada, on the other hand, is going a step further this week by prioritising the usage of both languages throughout the airline. The first step is to establish an Official Languages Branch, which will monitor the LAP's implementation and provide management with quarterly updates on its progress.
The news was communicated with employees last week, and two Executive Vice Presidents have pledged to review language policies on a constant basis. Arielle Meloul-Weschler, Chief Human Resources Officer and Public Affairs, stated in a statement, "As we take a continuous improvement approach in our business culture, we are implementing additional initiatives to further strengthen our commitment to Official Languages in our corporate culture. Canada's Official Languages are more than just a legal obligation, they align with our business goals and are an integral component of our service to customers, as well as part of our distinctive global brand."