AirAsia India is celebrating the 90th anniversary of JRD Tata’s first commercial flight by hosting a series of digital, on-ground, and in-flight engagement activities. Read to know how AirAsia India is driving engagement to mark the importance of this day.
JRD Tata
A passionate aviator, JRD Tata was the longest-serving chairman of the Tata group and is considered the father of civil aviation in India. In addition to being a recipient of the Bharat Ratna, he was also conferred the rank of honorary Air Vice Marshal of the Indian Air Force.
JRD Tata's First Commercial Flight
JRD Tata piloted the inaugural flight of Tata Air Services, from Karachi to Bombay via Ahmedabad on 15th October 1932, in a single-engine de Havilland Puss Moth, paving the path for civil aviation in India. The inaugural flight is commemorated in the livery commissioned by AirAsia India on its aircraft VT-JRT, dubbed "The Pioneer" as a tribute to JRD Tata.
AirAsia India's Engagement Activities:
The airline announced engagement activities to celebrate the journey of Jeh, which include Quizzes, Spot the Pioneer contest through its social media handles. Participants stand a chance to win a free flight by sharing original photos of 'The Pionner' aircraft on Facebook, Twitter and Instagram, tagging @AirAsiaIndia, and using the hashtag #SpotThePioneer.
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1. Themed Postcard Design
AirAsia India introduced a postcard design which pays tribute to JRD’s love for writing (he wrote over 40,000 letters in his lifetime), with an image from the Tata Central Archives of JRD at his writing desk. The design also features the 90th-anniversary logo and the custom font "Jeh", inspired by his handwriting.
Giving themed Postcards to Flyers
The airline is giving themed postcards to flyers, inviting them to write to their loved ones and undertaking to mail the postcards on behalf of its guests, commemorating the airmail carried by JRD Tata on the inaugural flight.
2. Crossword Puzzles
Guests can also win exclusive merchandise by solving themed ‘Journey of Jeh’ crossword puzzles, using the hashtag #FlyLikeAPioneer and tagging @AirAsiaIndia on social handles.
3. Boarding Passes with Logo and in-flight Announcements
To mark the 90th anniversary of the pioneering flight, boarding passes issued on the anniversary also feature the 90th-anniversary logo and ‘Jeh’ font while pilots will be paying tribute through announcements to the first licensed commercial pilot in India and the man who gave wings to the nation.
