As a relief to the emergency travellers, Air India has announced a 40% discount for tickets booked three hours before departure. The discounted rates will apply to tickets purchased from all outlets including Air India booking counters, via the mobile application, website or travel agents.
The last-minute traveller... is often faced with very high-ticket prices… The national carrier has, therefore, decided that for the domestic sector, the "very last moment inventory", i.e., the seats available within three hours of departure, would be sold at a hefty discount," according to a statement from the airline.
The decision regarding offering last minute discount was taken during the commercial review meeting of the Air India, according to a statement released by the airline.
Such high prices are a deterrent, and the national carrier has, therefore, decided that available seats within three hours of departure would be sold at a hefty discount, normally exceeding 40% of the selling price, a statement from Air India said.
The last-minute fare offer will help Air India to increase its occupancy rate. Air India's passenger load factor (PLF) is usually low when compared to the other airlines in the country. According to the report released by the Directorate General of Civil Aviation (DGCA), Air India was able to sell only 80.8% seats across its flights, while SpiceJet was able to sell 93% seats, Go Air 91.4%, Air Asia 87.5%, Vistara 86.8%, Jet Airways 86.7% and IndiGo 86%.
Recently, Air India also announced special fares to Jet Airways passengers stranded at international stations. Passengers holding confirmed return tickets on Jet Airways can avail this special rate from destinations common with India.