Akasa Air, the latest arrival into India’s aviation market, is hoping to hire around 300 cabin crew members and pilots by March 2023, according to its investor Rakesh Jhunjhunwala. The remuneration for pilots is roughly 80% higher than that of its competitor SpiceJet. By March 2023, Jhunjhunwala’s airline plans to add 300-350 cabin staff members and pilots.
SpiceJet and Akasa Air will both use Boeing 737s in their fleets. While the new airline would pay significantly more than SpiceJet, it will still be 10% less than market leader IndiGo.
“Our pilot and cabin crew hiring is currently underway. We expect to have around 18 aircraft by the end of March 2023, and the employee strength, including pilots and cabin crew, will be commensurate with the level of our network and operations,” the new publication Times of India quoted an airline spokesperson.
Last week, the airline announced its decision to lure employees with stock options. The carrier shares stocks to a bigger pool of employees than selected C-suite executives, an unusual move in the airline industry.
Rakesh Jhunjhunwala’s Akasa Air, like IndiGo, will be a low-cost carrier that will begin operations in the summer of 2022. It has also placed an order for 70 Boeing MAX jets to be added to its fleet. At the Dubai Air Show in November, the airline announced an agreement with Boeing for 72 fuel-efficient 737 MAX aircraft.
Akasa Air to Compete as a Low-Cost Airline in the Indian Aviation Market
The airline will most likely compete with IndiGo, SpiceJet, and Go First, all of which offer low-cost domestic flights to the passengers.
IndiGo, which carries more than half of all domestic passengers in India, has the largest market share. Meanwhile, the COVID-19 outbreak had cost many pilots and cabin crew their jobs, as travel slowed down and airlines reduced the number of flights available.
In December 2021, Akasa Air launched its new brand identity. The Rakesh Jhunjhunwala-backed airline’s symbol is ‘The Rising A.’ According to the carrier, the branding depicts the spirit of flight, the desire for height, and the pursuit of dreams. The airline’s tagline is “It’s Your Sky,” which “encapsulates an inclusive brand experience by reminding us that the sky embraces everyone,” according to the company.