Recently, American Airlines has invested in the Hydrogen-Electric Engine Developer ZeroAvia, which is a measure to deliver sustainable travel and safeguard the planet. Now, in another development, the airline is working on redesigning the consumer experience added with an element of sustainability in its lounges.
Not always do we get into the flights direct with little wait times or in our comfort zones. Sometimes we need to wait, relax or even have a meeting before we fly. Thinking on similar lines, American Airlines has kicked off the largest club makeover in its history to redefine the consumer experience. Continue reading to know more.
Redesigning Admirals Club lounges across the United States:
American is taking the ability to relax and unwind during travel to the next level through the redesign of its Admirals Club lounges across the United States. Customers will first experience the new look of the design at Ronald Reagan Washington National Airport (DCA) this fall. The club’s opening will be the start of a reimagined premium Admirals Club design for the largest airline in the world.
“The new Admirals Club interior design is inspired by our customers, who tell us that their favorite aspect of visiting our lounges is feeling like they’re ‘coming home,’” said Clarissa Sebastian, Managing Director of Premium Customer Experience & Onboard Products. “This design is the culmination of a partnership between American and an award-winning architectural firm well known for their designs in the hospitality space. Each element was thoughtfully developed to create an environment of calm, with natural woods and open spaces, so our customers can relax and feel their best as they prepare for their flight.”
DMAC Architecture & Interiors has taken up the task of Redesigning the Lounges:
With over 24 years of experience, Chicago-based DMAC Architecture & Interiors created a unique vision for American. When customers step inside, they will be welcomed by signature brand elements and references from local landscapes and landmarks that tell the story of each city and create a sense of place. Wellness will uniquely shine through selective design elements that set a tone of calm and familiarity. Sustainability is also built into the new design in intentional ways, such as branded elements made of renewable American walnut in every lounge.
“Our focus in working with American is to create a meaningful environment for guests to experience the airline’s inspirational brand and airport lounge in a fresh, new way,” comments Dwayne MacEwen, Founder and Principal of DMAC Architecture & Interiors. “Lounges will include a collection of thoughtfully designed memorable spaces, with opportunities for guests to engage, retreat and rejuvenate. The new design of the Admirals Club lounges offers a bespoke hospitality experience in which every detail is curated for guests to feel cared for at each touch point during their visit.”
Admirals Club lounges currently in the works include Newark Liberty International Airport (EWR), Austin-Bergstrom International Airport (AUS) and Denver International Airport (DEN), which will also feature the reimagined new design.