Emirates Is Not Just an Airline, Its a Lifestyle
Emirates wants to be a part of your culture. The airline doesn’t just exist to make profits, it wants to be involved in your life. Emirates does this by being a part of major festivals and events.
- Emirates wants to be a part of your culture
- Emirates is one of the most popular airlines in the world
- Emirates has also been a part of several events
Emirates is one of the most popular airlines in the world. It is not just because of the huge fleet or it being the flag carrier of the United Arab Emirates (UAE), but also because of what it does apart from flying people to their favourite destinations. Emirates has been slowly building a brand that reflects ‘lifestyle’ instead of just being an airline. When you fly with Emirates, you don’t want to be sitting inside yet another airplane cabin with the same windows; instead, you want to feel associated with the brand, feel as if this is where you belong and everything inside the cabin and outside it feels luxury and personalised. Here is what Emirates has done to reach and compete in another league completely.
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