Emirates is one of the most popular airlines in the world. It is not just because of the huge fleet or it being the flag carrier of the United Arab Emirates (UAE), but also because of what it does apart from flying people to their favourite destinations. Emirates has been slowly building a brand that reflects ‘lifestyle’ instead of just being an airline. When you fly with Emirates, you don’t want to be sitting inside yet another airplane cabin with the same windows; instead, you want to feel associated with the brand, feel as if this is where you belong and everything inside the cabin and outside it feels luxury and personalised. Here is what Emirates has done to reach and compete in another league completely.
Emirates Does All This
Emirates wants to be a part of your culture. The airline doesn’t just exist to make profits; it wants to be involved in your life. Emirates does this by being a part of major festivals and events. There are so many big sporting events where Emirates sponsors teams and makes its presence felt. Be it Football (Real Madrid, Arsenal FC, AC Milan, and more), Cricket (ICC Cricket World Cup 2019, IPL, and more), Australian Open, Golf tournaments, Motorsports, Horse racing events, and more.
Emirates engages with fans and looks to be a part of their experience. This makes a major impact. But if you think this is where the airline stops, just keep reading.
Emirates has also been a part of several other kinds of events. To add to sports, Music gives Emirates the entry to be a part of its customers’ culture. The airline is a sponsor of several symphony orchestras. It also sponsors the Dubai Music music festival known as RedFest DXB. There’s just so much more to Emirates that meets the eye. It is really commendable on the airline’s part to put the efforts to be more than just an airline or a business. Emirates is truly building a lifestyle for its passengers.