To revive from the loss reported in September 2019 quarter, the budget carrier IndiGo has launched a brand campaign targeting its international flyers. Titled as ‘IndiGo Abroad: Happy to be your first’, IndiGo campaigns use creatives that showcase the emotions of the passengers travelling for their first international trips and show how IndiGo has played a role in being their supportive partner.
According to a statement released to media, IndiGo said that the airline intends to encourage passengers to choose new destinations for their next trip beyond the regular international destinations. The airline recently launched flights to China, Saudi Arabia, Turkey, Myanmar, and Vietnam.
The new campaign runs across all platforms, including out-of-home, social media, television, and print. The campaign will run until November 17, 2019.
The international load factor of IndiGo remains strong despite the loss
IndiGo reported a loss in the recent quarter ended in September 2019. The airline reported a loss of Rs 1,062 crore against Rs 652 crore in the corresponding period a year ago. IndiGo attributed the decline to increasing operating lease liabilities.
IndiGo reportedly has substantial load factors on its international flights, especially on India-China and India-Middle East routes. IndiGo continues to hold the 48% share in the Indian domestic aviation market and is the largest airline in the country.
IndiGo server experienced outages causing flight delays
Meanwhile, IndiGo experienced an outage of its check-in systems from Monday morning. The system was down across the network. After an hour of disruption, the system is now running normal. The operations were affected, and several passengers experienced delays in their flights. Many passengers took to social media to report the long queues at the airports due to the outage. There is no information available on the cause of the outage.