IndiGo has been one of the most beloved carriers of Indian aviation. To ensure passengers enjoy a comfortable and hassle-free journey, the airline offers a variety of add-on services such as 6E Prime, Lounge Services, Fast Forward, many more. And now IndiGo has partnered with HDFC bank to launch its first travel credit card – 'Ka-ching' - powered by Mastercard to give customers a true airline offering where all the spends get converted into IndiGo flights. The introduction of the co-branded card comes at a time when customers are looking for something similar to the JetPrivilege program. The 6E Rewards card launched in two variants - 6E Rewards and 6E Rewards XL seems to offer varied benefits and unmatched rewards to the card-holders keen on domestic or international travel.
What is 6E Rewards Program?
6E Rewards Program is a rewards program by IndiGo linked to a co-branded card - Ka-ching card - wherein members can earn 6E Rewards by using their co-branded card on IndiGo and other merchants and redeem the 6E Rewards for 6E Rewards' Benefits. 6E Rewards is not a frequent flier program but is a rewards program connected to a co-branded card by HDFC, here in the current offering.
For now, 6E Rewards is an invite-only program just like how Amazon co-branded ICICI card was launched in the Indian Market. This not only helps the company to assess the demand, tweak the offerings, align any technical glitches but also to enhance the consumer experience by bringing in more services, partners and benefits on board. While the company gets to select customers who are potential users to avail the services, customers also feel privileged in chosen invite programs.
Why 6E Rewards?
Earn: When you fly with IndiGo or when you shop, dine & more on ground
Redeem: No restriction or blackout dates on redemptions.
1 6E Rewards = 1 INR
Fly: Convert all your spends into IndiGo flights
Redemption of 6E Rewards:
6E Rewards are valid for 24 months from the date of accrual on a 'first in first out basis'. The rewards may be redeemed by a member online by logging into his or her membership account. Prior to any such redemption, customers must ensure that they have completed the mobile number and email address verification process. The Rewards redemption will carry a service or redemption fee and applicable taxes per Government regulations.
Key Benefits Overview:
With 6E Rewards and 6E XL Rewards card customers get 1 complimentary IndiGo base fare ticket voucher worth Rs 1,500 and Rs 3,000 respectively when they make 3 transactions or more in each of the first 3 months after the card is set up. So, it appears that the complimentary IndiGo air ticket in each card segment will be available to customer post making minimum 9 transactions (min 3 transactions each in * first 3 months).
Lounge Access: Customer needs to swipe 6E Rewards XL – IndiGo HDFC Bank Credit Card to avail the complimentary lounge access and a transaction of Rs 2 will be charged to customer's Credit Card for the Lounge Access. Please be noted 6E Rewards will be accrued for a minimum transaction of Rs 100. For higher value of transactions, 6E Rewards will be calculated in multiples of Rs 100, thereof.
Dining Access: Customers of 6E Rewards program - IndiGo HDFC Bank Credit Card can also experience the Good Food Trail Dining program at premium restaurants across top cities.
Speaking about the launch, Mr. William Boulter, Chief Commercial Officer, IndiGo said, "For us, it's always about giving our customers a memorable and hassle-free experience when they fly IndiGo. The launch of 'Ka-ching' reinforces that commitment. We are excited to indulge our customers with 6E reward points on flight bookings, dining, entertainment and other spends that can be redeemed for IndiGo flight tickets. Customer satisfaction is at the heart of what we do, and it is our endeavour to provide the best service to our customers every single day. This confidence also emanates from our partners HDFC Bank and Mastercard, who have a vast reach, which will complement IndiGo's network and reach within the country, while offering unique experiences to our customers.
It's a perfect partnership as IndiGo, HDFC and Mastercard, all believe in consistently enhancing our offering to the customers and consistently delivering a great customer experience".
"We are delighted to launch Ka-Ching, a complete travel solution to meet the evolving aspirations of our customers. As a lifestyle bank, we believe in offering every Indian a product that is convenient to use, highly rewarding and customised for their needs. This card has been tailored to allow customers to accrue accelerated reward points not only on IndiGo flights, but also on all types of spends such as shopping, dining and groceries. These points can be redeemed for IndiGo flight tickets and other travel benefits. We are confident that our co-branded credit card will be a valuable addition to our growing portfolio of products that make travel a truly rewarding experience," said Mr. Parag Rao, Country Head, Payment Solutions and Marketing, HDFC Bank at the launch. "We are excited to embark on this journey with IndiGo and Mastercard, market leaders in their respective fields, to offer customers excellent value."
Speaking on the partnership, Mr. Porush Singh, Division President, South Asia, Mastercard said, "Mastercard, a leader in the co-branded card segment is delighted to partner with IndiGo, the largest airline in India, and HDFC bank, India's largest private sector bank to launch the 'Ka-ching 'card which aims to revitalise the way India travels. Research indicates that Indians and especially millennials travel often, both domestically and internationally. They seek a solution that offers them a combination of seamless consumer experience, best in class rewards, backed by world class safety standards. Service providers can now deliver relevant rewards backed by data and insights for the fast growing and discerning travel segment, both in India and overseas. This is backed by the highest safety standards that Mastercard is known for".
Dear flyers are you excited with the 6E Reward program offered by Indigo in partnership with HDFC? Do let us know via comments.