Work pressure, stress, and tight schedules exhaust business travellers and Vistara, India’s finest full-service carrier, has identified the same and used the space to enhance its offerings in the luxury segment.
Wellness Experience to Customers onboard:
Just a few days back, Vistara announced enhancements to the ‘wellness experience’ it offers onboard including the addition of a host of relaxing audio-visual content to its in-flight entertainment offerings and the introduction of amenity kits by Forest Essentials. These new additions, along with Vistara’s new boarding and landing music, and healthy meal options, are aimed at giving a holistic wellness experience to customers onboard.
Added Wellness-Focused Content to its IFE:
The airline has added over 17 hours of ‘wellness-focused content’ to its in-flight entertainment (IFE) system across its fleet. It includes tracks for guided meditations, soothing music, sleep-inducing stories, and more to help reduce common in-flight discomforts of its customers while elevating their overall flying experience. The ‘wellness-based’ content will be available across Vistara’s In-Flight Entertainment systems including Vistara World.
Powered by Shyft, a renowned health and wellness app, the exclusive content has been created and curated by certified professionals to help passengers ‘Feel the Pause’ and fight fatigue, lack of sleep, stiffness of muscles, fear of heights and turbulence, anxiety, etc.
Wellness Amenity Kits starting 1st August 2022:
Vistara announced that it will offer specially curated Forest Essentials’ luxurious, ayurvedic ‘wellness amenity kits’ to business class customers on international, long-haul flights starting 01 August 2022. With natural, seasonal, pure, and fresh ingredients used to formulate products, the kits, along with ‘Feel the Pause’, are part of the conscious efforts Vistara is making towards offering a holistic, wellness experience to its customers on board.
Contents of Amenity Kit:
The amenity kits will be offered on all flights to and from London Heathrow, Paris, and Frankfurt, operated by Boeing 787-9 Dreamliner aircraft. Each amenity kit will comprise the following in travel sizes:
- Nidra Tranquil Sleep Spray – made with pure essential oils of geranium, lavender, nutmeg, and sandalwood for a restful sleep with calming and soothing notes
- Luscious Lip Balm – a unique Ayurvedic preparation of kokum butter, organic beeswax and cocoa butter, with extraordinary moisturizing and hydrating properties
- Facial Tonic Mist – a steam-distilled hydrating facial toner made with pure essential oils
- Ultra-rich Body Milk – infused with burnt cane sugar, beeswax, cream of milk and apricot oil to seal the moisture in for a supple and plump finish
Commenting on the update, Deepak Rajawat, Chief Commercial Officer, Vistara, said “We are excited to bring more elements of delight to our customers, and enhance their journeys. As we continue to find ways to elevate premium travel experiences, we are proud to become the first Indian airline to offer special ‘wellness-focused’ IFE content in partnership with Shyft, and partner with the home-grown luxury brand, Forest Essentials for exclusive amenity kits. We are sure that our customers will appreciate these enhancements, and these will become yet another reason for them to enjoy travelling with India’s finest full-service carrier.”
Pooja Khanna, Founder, Shyft said, “We’re delighted to partner with Vistara to launch ‘Feel the Pause’ and bring our expertise in health and wellness to add to the wonderful flying experience. Shyft's videos for stretches, sleep stories, breathwork exercises and meditation will help flyers relax their body and mind, improve sleep and aid work."
Samrath Bedi, Executive Director, Forest Essentials said, “Today’s traveller is looking for carefully curated and thought-out experiences that are distinct, while being efficacious. They are actively embracing purpose and sustainability-driven products, to support environmental causes. With the raised awareness around climate change, there has been a sharp rise in the demand for skin care and especially wellness products. Consumers are more selective and prioritise brands who value transparency and are purpose-led, something that has been inherent in the DNA of Forest Essentials since its inception, almost 20 years ago. Keeping this in mind, we have curated unique wellness offerings for the Vistara traveller, while coming together with another ‘Made in India’ brand, to offer a truly world-class experience.”
Miscellaneous Wellness-based inflight experiences:
In 2020, Vistara became the first airline to introduce a unique, yoga-inspired in-flight safety video that demonstrates safety instructions through various yoga asanas or postures.
2. Lighting solution
Vistara also has a wellness lighting solution on all its B787-9 Dreamliner aircraft, called Human Centric Lighting, and mood lighting solution on all other aircraft, that are designed to enhance the relaxing and comfortable experience customers have onboard.
3. Music and others...
Combined with soothing boarding/landing music and healthy gourmet meal options especially curated considering appropriate nutritional values, the Forest Essentials amenity kit is a natural addition to the wellness-focused flying experience.