Tata Son’s airline Vistara, in association with Singapore Airlines, has launched a new campaign ‘Fly Higher with Vistara’ reinstating its market position as a premium flyer. The new campaign aligns with the previous ‘Fly the new Feeling’ launched earlier.
Defining the target of the new campaign, Mr. Sanjeev Kapoor, Chief Strategy and Commercial Officer, said, “We want to bring this message to a larger audience through this new campaign — You have a choice of airlines when it comes to flying – why not choose the one that aims higher, treats you better, and continues to find new ways to delight customers?”.
Vistara provides a 360-degree coverage to this advertisement campaign via all media – print, television, outdoor and digital platforms for the next 75 days. “Good enough is not good enough for the corporate flyers and successful millennials of today, why not choose an airline that thinks as you do, that understands you and respects your needs,” Mr. Kapoor added.
Indian aviation market is dominated by the budget airlines and Vistara presents itself as a premium service provider. According to the airline, it intends to make the flying experience as something that the passengers will look forward always.
Festive Offers: Vistara Tickets for Rs 999
Recently, Vistara offered flight tickets from Rs 999 on its website. A recent offer that closed its sale on 13 December was applicable on travel between 27 December 2018 and 10 April 2019. The tickets priced Rs 999 was offered for economy class. In the same charter, Rs 2199 applied to premium economy and Rs 5,499 applied to the business class. The rate was an 80% discount when compared to its standard last-minute fares. The fare Rs 999 was offered for Bagdogra-Guwahati route, and the offers under this scheme were provided on the first-come-first-serve basis.
As the festive season around the corner, airlines are announcing various offers to lure the passengers. Other airlines such as GoAir and IndiGo had also announced such discount offers. GoAir recently announced Rs 1,415 ticket on its new route Kannur-Bengaluru. The service will be available six times a week and will start on 15 December 2018.