In this time of the pandemic, the sagas of the selfless sacrifice of healthcare and non-healthcare workers fill the air. No wonder we call them COVID warriors. HP had come up with a creative initiative ‘Project Smile’ to reveal the smiles of those frontline warriors behind the PPE kits. India’s full-service carrier Vistara has joined hands with HP on this initiative. Under the Vistara HP Project Smile, the airline will print and paste their smiling faces on their respective protective suits. The initiative intends to acknowledge the challenges faced by frontline teams and happens from October 7-8, 2020.
Cabin crew members to have customized protective suits under Vistara HP Project Smile
Cabin crew on Vistara’s flights between Delhi and London Heathrow, Chennai, Hyderabad, Kolkata, Mumbai, and Goa, will have unique photo stickers pasted on their protective suits during the three days. The airline will print the stickers on special, environment-friendly paper, appropriate for use in sensitive environments like hospitals and flights.
According to Deepti Sampat, Vice President, Marketing, Vistara, the initiative is an effort to congratulate the cabin crew around the world. They continue to fight this pandemic and help people travel safely. “This is a reminder to our customers that behind those protective gear, we remain the people who serve them with the same warmth and smiles as we always did,” she said.
Redington, HP Indigo and VYSMO technology are the architects behind this creative Project Smile initiative. The sticker photos are printed on high-quality HP Indigo presses. HP enables this through web-to-print services run by HP Indigo Digital press owners. Hence, anybody can upload pictures and give name details, which get printed and shipped overnight to the warriors. Since the launch of Project Smile, HP has published thousands of smiling photos of frontline health workers.
The users have already acknowledged that the initiative has brought smiles to the faces of the people they serve. Patients tend to identify the workers who serve them, and that makes them feel safe. The smile on the protective kits gives assurance and hope as well.