Cathay Pacific Cargo has just announced the launch of its rebranded version of the cargo business, named Cathay Cargo. The new brand aligns with the airline's brand redesign and reinforces the existing brand association and perception held by its customers. The company says Cathay Cargo upholds the equivalent purpose, vision, and values as its flagship brand Cathay and all its subsidiary brands, such as Cathay Pacific, the passenger airline, and Cathay, the daily lifestyle offering.
Cathay Cargo Destinations
Shipping directly to more than 70 destinations worldwide, Cathay Cargo is committed to advancing the development of all destination countries served by Cathay's more than 200 aircraft.
Group Chief Executive Officer Ronald Lam said: "Cathay's cargo business has played a vital role in the success of the Cathay Group since 1946, when we carried our first shipment between China and Australia. Our cargo services operate out of our home base of Hong Kong, which is also the world's busiest international air cargo hub.
"This is an opportune moment to align our cargo business with the master brand as we continue our cargo investments in Hong Kong and the Greater Bay Area for a promising future. This rebrand reflects our Cargo business' commitment to the same 'Move Beyond' ambition as the Group, while building on a strength that the Cathay brand has long been known for – offering leading-edge services to our customers."
Introduced - Cathay Priority, Cathay Pharma; Revamps - Cathay Mail
Cathay Cargo has recently unveiled a series of refreshed solutions, such as Cathay Priority and Cathay Pharma, to meet the growing demands of customers for effective temperature-controlled options and efficient and reliable delivery solutions with new digital technology to enhance shipment visibility, reliability, and speed. In addition, Cathay Mail is also set to undergo a revamp in March to augment its services further.
Director Cargo Tom Owen said: "Cathay Cargo continues to innovate new solutions, services and technology for customers as we build towards being one of the world's greatest service brands. Continued investment in technology and logistics will solidify our position as a leading player in the industry."
Cathay Cargo's Investment in Technology
In recent years, Cathay Cargo has made significant technology investments, including Ultra Track - a multi-dimensional track-and-trace service that utilizes low-energy Bluetooth data loggers to provide customers with near-real-time information on the airport-to-airport leg of their shipment journey. Additionally, Click and Ship is an intuitive online booking service accessible 24/7, with instant processing and confirmation.
Cathay Cargo's Revamped Website
Cathay Cargo's website has been revamped to align with the brand's ethos and facilitate easy access for users to popular features such as booking, track and trace, and flight availability. The website also presents recent campaign offers and featured solutions clearly and prominently.