Embracing the mission of sustainability, Malaysia Airlines’ parent company has unveiled a range of handbags made from repurposed aircraft materials. The company has partnered with fashion brand Theselina for this purpose.
Malaysia Aviation Group and Theselina have used materials from aircraft such as leather seats, life vests, belts, tablecloths, cabin crew uniforms and buckles for making handbags, which are named after IATA codes for destinations within Malaysia Airlines’ network. The handbags are available for sale on www.myjournify.com. The range primarily includes five types, the Sierra Yankee Delta (SYD) Personalised Canvas Bag; the Mike Echo Lima (MEL) Backpack; the Mike Yankee Yankee (MYY) Penan Bag; and the November Romeo Tango (NRT) Messenger Bag.
Malaysia Airlines’ Efforts for Net-Zero Carbon Emission
The airlines’ started the venture as a part of its long-term business plan. “Sustainability is one of the key drivers in Malaysia Aviation Group’s Long-Term Business Plan 2.0 of becoming Asia’s Leading Travel and Aviation Services Group. As the parent company of the national carrier Malaysia Airlines, Malaysia Aviation Group continues to forge ways to promote socio-economic development and achieve our commitment of recording net-zero carbon emissions by 2050,” said Malaysia Aviation Group’s Chief Sustainability Officer and CEO of Firefly Philip See.
“The project underpins MAG’s commitment for a net-zero carbon emission future through upcycling efforts,” he added. With its efforts, travellers should enjoy the finer things in life while remaining conscious of their role in taking care of the planet.
The sustainability blueprint includes missions to minimise environmental impacts, enhance the communities the airline operates in, achieve excellence in safety aspects, drive profitability for all stakeholders’ benefits, and ensure compliance within the company.
“We are proud to show the fruits of what our collaboration with high-end designer Selina Yeop Jr of Theselina has brought, through the repurposing of aircraft materials into bespoke designer bags, allowing us to reduce wastage whilst alleviating our flag-bearing brand to the world,” Philip See said.
Such innovative efforts are not new to Malaysia Airlines. In 2021, Malaysia Airlines launched the MHArtisans initiative, encouraging its employees to create and sell handcrafted items on its e-retail store.