In the recent development of events, Qantas is now bringing in an initiative that will reward its frequent flyers for taking environment-friendly measures both at home as well as in the air. Under this new initiative, more than 13 million frequent flyers of the airline are going to be rewarded for a bunch of their actions that contribute towards the betterment of the environment such as offsetting their trips, staying in eco-friendly hotels, walking to work, and installing solar panels at home. These things will be counted under the new green tier that will be launched next year by the airline.
Towards a More Sustainable Environment
As per the analysis done by the airline, around two-thirds of the members of frequent flyers want to contribute towards the environment in some shape or form. They want to be aware of their impacts on the environment and want to support the steps that could be taken to make it more sustainable. The members of the frequent flyers of the airlines will have to participate in five sustainable activities at the very least throughout the year which could fall under the categories of flying, travel, and lifestyle, sustainable buying, decreasing environmental effects, and charitable giving. The users will be then be rewarded with additional Qantas points or status points.
The Chief Executive Officer of Qantas, Alan Joyce said in a statement that the airline’s frequent flyer program and overall strategy will also focus on sustainability as a key component. He talked about the worries of climate change and how it is important for both the airline and the customers. He informed that the airline has been making constant efforts to reduce emissions and even has a plan for their passengers to help them reduce their carbon footprint.
This program for the frequent flyers is the reflection of Qantas Group’s commitment towards taking needed measures for climate change and working towards net-zero emission by 2050 and building a sustainable future. It is to be noted that Qantas is the only one of the two airlines that have pledged towards reducing their carbon footprint by the year 2019. It is expected that Qantas will release a major update next year regarding their interim plan for a sustainable environment till the year 2030.