Taj and Marriott are two of the biggest hotel chains in India. Due to the global pandemic, the world has seen drastic changes in the way people used to live their life. Hotels, restaurants along with other businesses have been shut for more than 80 days. Things for the Food industry are now easing up a bit with the government's permission to open restaurants keeping social distancing in mind. Also, people now are more concerned about hygiene, quality and health. A restaurateur, Ashwin Jain said, hopefully, “people will continue to turn towards food experiences as a means of comfort and sustenance in an otherwise uncertain world.” Taj and Marriott have been taking care of their customers for decades. Now, amidst the outbreak of the pandemic, it has become more important for the food industry to look out for their customers. To give people what they want, Taj and Marriott have come up with different plans to ensure great hygiene and safety.
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Increasing Demand for Home Deliveries from Restaurants
While the government has allowed Hotels and Restaurants to open, people are still afraid to dine-out. There has been an enormous increase in food deliveries after the outspread of the COVID-19. People are concerned about the hygiene, safety and social distancing factors while dining-out. Also, people are worried that they may get affected by the virus if they call their cook to work. The increase in demand for food deliveries has also attracted the likes of Taj and Marriott.
Marriott and MakeMyTrip have joined hands to start home deliveries of their foods. Also, a spokesperson from Taj said, “select Taj Hotels in key cities have been offering gourmet products, bakery hampers as well as wellness hampers from JIVA spa under [email protected] initiative.” He further added, “Guests can also order their favourite dishes from iconic Taj restaurants across Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, and Kolkata.”
Market research based on the food industry's current situation showed that the food delivery market may grow at 30% per annum. It further showed that it may have over 300 million customers by the year 2024.