Vistara to Launch #TheSoundOfTravel Campaign in May 2022
#TheSoundtrackOfTravel is a multi-touchpoint, 360-degree campaign that will be broadcast on radio, digital, social media platforms, television, and theatres, as well as available to customers onboard Vistara World beginning in May 2022.
Highlights
- The Soundtrack of Travel is a mash-up of several typical sounds that people hear at the airport.
- Its goal is to pique the audience's interest and evoke nostalgia for some of their favourite vacation moments.
- The promotion will continue with a dedicated Spotify channel to reach a wider audience and encourage people to travel again.
Videos
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