Vistara, India's greatest full-service carrier, announced today the launch of #TheSoundtrackOfTravel, a one-of-a-kind melodic campaign. The particular soundtrack has been produced utilising familiar sounds that one hears when travelling with Vistara, with the goal of rekindling the love of travel by recreating sentiments that one goes through in anticipation of their next holiday.
The Soundtrack of Travel is a mash-up of several typical sounds that people hear at the airport: the rush and bustle of the passengers, the roar of the aircraft engine, the splashing of hot coffee being served at 35,000 feet, and the ding of the seatbelt indicator going off as the plane lands. Its goal is to pique the audience's interest and evoke nostalgia for some of their favourite vacation moments.
Deepak Rajawat, Chief Commercial Officer, Vistara said, “We are excited to be the first Indian airline to introduce such a unique melody, with ASMR sounds, that brings back the joyful memories of people’s numerous excursions. Through the Soundtrack of Travel, we also try to recognise the various teams who work together in harmony to deliver the seamless experience our customers have grown to love and appreciate. We hope this music becomes the soundtrack of many journeys together with our customers.”
#TheSoundtrackOfTravel is a multi-touchpoint, 360-degree campaign that will be broadcast on radio, digital, social media platforms, television, and theatres, as well as available to customers onboard Vistara World beginning in May 2022. The promotion will continue with a dedicated Spotify channel to reach a wider audience and encourage people to travel again.
Vistara is India's highest-rated airline on Skytrax and TripAdvisor, as well as the recipient of multiple 'Best Airline' awards for cabin cleanliness and safety.
TATA SIA Airlines Limited, popularly known as Vistara, is a 51:49 joint venture between Tata Sons Private Limited and Singapore Airlines Limited that operates under the brand name TATA SIA Airlines Limited (SIA). Vistara combines Tata and Singapore Airlines' iconic hospitality and recognised service quality to provide India's best full-service flying experience.