Tamara Turner, a single mother, launched her business, Silver Spoon Desserts, in 2017 by baking cakes in her home. She had no idea that her cakes would be served to consumers in the skies just a few years later. Turner teamed up with American Airlines to offer her Bundt cakes to passengers flying between 900 and 1,499 miles, boosting her company in ways she never imagined, according to a video introducing the partnership.
Turner recalls that the idea for a dessert business originally came to her about 4:30 a.m. on July 25, 2017. "I'd been thinking to myself, “What am I supposed to do with my life? 'Do the cakes first!' was the answer, as God's reassuring voice whispered to me”, according to Tamara's website.
Turner originally planned to serve her desserts aboard a commercial aircraft since she loved flying so much, according to American Airlines. She offered several desserts to the senior board members during her pitch and was eventually accepted on board. “There were changes quickly and on the fly,” Turner added. “I went from 500 cakes to 100,000 cakes. We can’t shrink the goal, we have to increase the effort.”
According to American Airlines, Turner's at-home baking company swiftly expanded to a 16,000-square-foot facility in Chicago. Turner still has objectives for how her cakes can make a difference on the ground, despite the partnership taking her business to new heights. “I want to give back to other single mothers. We will hire single mothers at a living wage, we will also have mentors for them so that they can become economically sustainable,” Turner said. “So they can take care of their kids.”
