By providing free WiFi to passengers, American Airlines hopes to improve their in-flight experience. But the complimentary service will only be accessible on Viasat-equipped narrowbody planes from April 13th to May 25th.
Even though American Airlines' narrowbody aircraft has seatback in-flight entertainment, providing free in-flight connection is a wonderful method for customers to spend the time while in the air.
Beginning April 13, American will join with Viasat to provide customers a taste of its industry-leading high-speed WiFi on most Viasat-equipped aircraft as part of a trial. Customers can opt to view a brief advertising in exchange for a free WiFi trial.
Separate from American's WiFi capabilities and the ad-supported experiment, the airline will continue to provide passengers with free entertainment alternatives that they may stream directly to their own devices. Music, movies, TV programmes, and a Lifestyle channel incorporating Rosetta Stone and Skillshare, a language study platform, are among the offerings.
The sponsored commercial is also intended to raise awareness of American Airlines' in-flight portal and provide the airline with more insight into what in-flight experiences consumers value the most. However, similar to how YouTube advertisements support the video streaming service, an external sponsorship may provide revenue to power the service.
The technique might potentially be utilised as a test by the airline to track different forms of behaviour and use based on flight route and duration. Once the trial data is collected, American Airlines will be able to better target future use or offering caps.