Emirates revealed its ambitions to deploy NFTs and enter the Metaverse this week. Emirates plans to invest $10 million in the digital world, primarily for the benefit of its consumers and staff.
The airline "plans to develop signature brand experiences in the Metaverse, alongside both collector and utility-based NFTs," according to the release.
According to reports, the first projects are in the works and will be released in the following months.
Airlines and the aviation sector have a lot to gain from NFTs and the Metaverse.
NFTs might be utilised for ticketing and travel recording in the airline sector. NFTs might be used to store information such as flight time, distance travelled, and so on. Virtual lounges, for example, are one of the many intriguing possibilities available in the Metaverse.
When it comes to the aviation sector, Emirates may be ahead of the game. Emirates was the first airline to offer a virtual reality app in 2021. Users may look inside the cabins of the Airbus A380 and the Boeing 777-300ER Gamechanger using the app.
Customers have been able to examine their seats and check in using a 3D seat map for numerous years.
Leading American investment banks have also shown their enthusiasm for the Metaverse. JPMorgan predicted a $1 trillion Metaverse in February.
